Although we don’t generally cover retail news, when it comes to Apple, all bets are off. Earlier this month, news came down that the monster tech company is considering relocating its Michigan Avenue store a bit further south towards the main branch of the Chicago River.
According to a report from Crain’s, Apple is targeting a spot at 401 N. Michigan Avenue, which would then act as the flagship store in Chicago and be built mostly underground—much like its flagship store in New York.
If all goes according to plan, the new Michigan Avenue Apple store would only be accessible on street level, which most likely would be through its trademark glass structure. The glass box would actually be built on Pioneer Court, or what’s basically the plaza in front of the 35 story office tower already at 401 N. Michigan.
The current Michigan Avenue Apple store is located at 679 N. Michigan Avenue in the heart of the Mag Mile, but the company now wants to be closer to Millennium Park, which has now established itself as one of Chicago’s top tourist destinations with the addition of Maggie Daley Park.