It seems like there’s an abundance of TV commercials and adverts out there for visiting various cities and towns all over the country nowadays. From the Pure Michigan ad-campaign to one I even saw for Bloomington, Indiana the other day, it would appear the tourism industry all over the United States is alive and well, and Chicago looks to be upping their game when it comes to luring such travelers to our great city.
Earlier today, Choose Chicago unveiled their new “Chicago Epic” campaign, which highlights a number of different experiences and attractions that are available to both those who live here and those who visit. For those of us who call Chicago home, I think we can all agree there’s lots to see and do here, from checking out any number of restaurants and museums to catching a baseball game or taking in the city’s distinguished skyline views from a high-rise observation deck.
The centerpiece of the new ad series, which will be released to the public later this month, is an 80-second video that invites potential visitors to “be part of something epic” in Chicago while featuring different images of attractions and iconic Chicago symbols throughout. Online ad banners will also be a part of the new Chicago Epic mix, which took a reported 15 months to develop.
Choose Chicago projects Chicago saw a record 50.2 million visitors in 2014, but Mayor Rahm Emanuel wants to see that number grow by roughly 5 million before the year 2020. For more details on Epic Chicago, check out the Crain's Chicago write-up here.